Although the website is called MinorToothMovement.com, the task of creating it from the ground up was anything but minor. In addition to launching an entirely new treatment category, this fully-interactive site needed to have portals for two products, which then further segment into separate paths for consumers and clinicians. The site features numerous multimedia components, a secure log-in and prescription interface for doctors as-well-as a practice-locator function for consumers. Suffice it to say, MinorToothMovement.com has generated some major buzz among consumers and clinicians alike.

Creating an idea that will succeed in today's world.

A successful idea must be simple, stimulating and sticky. It must pique curiosity and follow with content. Some suggest thinking outside the box in pursuit of the idea. But we rather like the box. Provided it’s the right box. For it’s the very constraints of the box that give an idea energy, and empower it to succeed in today’s world.