From content and copy, design and layout to photography, publication and distribution, we produce the OrthoWorld magazine for DENTSPLY GAC.
what we do
Just Beyond Definition
We’ll let you call us an ‘advertising agency’ if you’ll let us stretch the term just a bit. Because that definition comes up a little short… and there’s so much more that we do. We create action, by creating ideas that intrigue and inspire. We initiate public relations… by initiating a relationship between you and your audience. We put you online… by putting your ideas into a format that captivates viewers and captures the imagination. In short, we do more… by doing all those things you wish your agency did. So really, you can call us whatever you want… but it all starts with you calling us. Blakeslee… just beyond definition.
You can’t see it, touch it, but it’s your most valuable asset. It’s your brand and it’s everything and nothing. It’s not necessarily what you do, but how you do it. It’s not what you say, but how you say it. It’s not about what you think, but what’s thought about you. Branding is all of the above…and still that’s just the beginning. A healthy brand is one that consumers will inherently trust, and that translates to loyalty in the form of word-of-mouth. It’s a surefire way to make sure that your customers are asking for you by name, and not just the closest option. Your brand is the most valuable thing you make…we’ll make sure it works for you.
Click here to learn more about our branding philosophy
Creating standout advertising is equal parts art and science. At Blakeslee, we’re masters at blending creative flair with business acumen to make sure your message gets noticed. We’ll give your ad the stopping power it needs to start something big. Your product or service speaks for itself…we’ll help make sure it gets heard.
Click here to learn more about our advertising philosophy.
Social media is a fickle field within the marketing mix. It offers an unmatched end run around the traditional brand barriers that exist between company and customer. Yet without a deft tone and a nuanced approach, social can create an impasse that could do irreparable damage to a brand. At Blakeslee, we’re well versed in social. We’ll help you talk the talk so you can take a walk on the social side…and put the full power of this emerging field to work for you.
Click here to learn more about our social media philosophy
Generating mass-market reach-and-frequency—especially in today’s economic climate—can be challenging. In fact, many companies are sitting on the communication sideline. While unfortunate, the flip side is that there’s a vast communication vacuum just waiting to be filled. It’s a situation that’s perfectly suited for a well-executed Public Relations campaign. Often misunderstood, PR remains one of the most-powerful, cost-effective and underutilized tools at the marketer’s disposal.
Click here to learn more about our PR philosophy.
We know how frustrating it can be. Staying up-to-date in the digital space can make you feel like you’re chasing your tail. Just when you think you’re where you need to be, some disruptive innovation comes along, rewrites the rules and send you scampering off in a different direction. Fortunately we’re here to help you make heads or tails out of all things digital. From website design and digital brand strategy to content development, CRM, SEO and SEM (and everything in between), we’ll help you grab the digital tiger by the tail establish a robust digital presence.
Click here to learn more about our digital philosophy.
We like to think of market research as the brains behind the beauty. It’s the intellectual roadmap that underpins all of our thinking, giving us a launching point for the development of tactical and strategic planning. This includes the coordination of brand development, market research, competitive landscaping, product planning, naming and management as-well-as partnership development. Whether it’s the numerically driven world of quantitative analysis, or the nuanced landscape of qualitative analysis, we’ll make sure you’re got the information you need to make to make the right decisions…and make some noise in the marketplace.
Click here to learn more about our marketing philosophy.
what we've done
Building a Case
While we like to think our work speaks for itself, there’s no harm in giving a voice to the strategic thinking and creative execution behind it. Here’s a brief sampling of some of our recent work. As always, if you have any additional questions, just ask!
If we were a rock band, this would be our greatest hits. If we were sporting league, this would our all star roster. If we were a restaurant, this would be our chef’s specials. As we’re an ad agency, this is our portfolio of past work.
With readmission penalties looming large for hospitals, we leveraged this concern with a video touting the preventive benefits of SecureFit facemask technology.
Emerging from the shadow of a natural disaster, we produced a video for DENTSPLY GAC touting the virtues of the newly expanded brand to the orthodontic community.
Jans.com is an ecommerce site that uses the digital platform to extend the brand beyond its geographic footprint.
who we are
Just Beyond Definition
We’ll let you call us an ‘advertising agency’ if you’ll let us stretch the term just a bit. Because we think that definition comes up a little short…and there’s so much more that goes into what we do. We create ads, by creating ideas that intrigue and inspire. We initiate public relations…by initiating lasting relationships between your company and your audience. We put you online…by putting your ideas and ideals into a format that puts you in front of your target audience. In short, we do more…by doing all those things you wish your agency did. So really, you can call us whatever you want…but it all starts with you calling us. Blakeslee…just beyond definition.
From the black-and-white days of television’s infancy to live streaming videos in the palm of your hand, Blakeslee has been around for more than seven decades. Formed in 1931 by business partners George Blakeslee and Horace Lane, they streamlined their name from Blakeslee Lane to Blakeslee in 1989. In the 70+ years since inception, we’ve helped clients in industries such as dental and health care, finance, resort and high-end real estate, fashion, retail and fast-food reach their goals. Whether creating a basic direct-response postcard, or developing a fully-integrated, multimedia campaign, the Blakeslee philosophy is based on the time-tested, venerable principle of creating an idea that makes something happen. The idea must be simple, stimulating and sticky. It must pique the curiosity, push the right buttons and pull in the customers by delivering relevant content. Blakeslee utilizes every media channel at its disposal and will—on occasion—create new channels when the status quo cannot meet our creative needs.
See Where Vision Can Take You
There are many ways to describe vision. Vision is being able to see beyond the field of view. Vision is the philosophy that unites expertise with experience. Vision is knowing when to turn a blind eye to conventional wisdom…and when not to. It’s the foresight that comes from experience, the insight that comes from wisdom, and the oversight that comes from leadership.
At Blakeslee, we believe vision is all of the above and more. Take an in-depth look at our creative and intellectual vision.
Wisdom is Insight
An informed client is an empowered client. The following articles are here for your benefit. (If you want to go deeper on any subject, please feel free to ask! We love talking shop.)
Meet the TeamPhil Sieradzan
Childhood Favorite – I miss 90's Nick.JR
Favorites - Steam Crabs and extra inning Baseball.Linda DiJohn
Director of Public Relations
Philosophy - I always root for the underdog, a trait most likely inherited from a long line of die-hard Cubs fans
Heart of an Artist – “My favorite color is Pink Floyd”Dan Dawes
Director of Digital Media
Previous career – “I worked as the ‘Fool the Guesser’ guy for a summer.”Terry Campbell
Favorite Bad Guy – “They don’t come much badder than Christopher Walken”Stephanie Fischer
Guilty Pleasure – “Peanut butter and marshmallow fluff sandwich ”Jillian Ritter
Food You Could Eat Anytime – “It’s a toss up—sweet potato fries or grilled pizza”Adam Campbell
Secret Attire – “I still own a pair of Darth Vader Underoos”Mitchell MacNaughton
Graphic Designer/Social Media
Life Goal – Have my art hang in the Smithsonian National Portrait Gallery.Liz Holtz
Best Concert – “Bjork at Coney Island. Right on the beach, ferris wheel and boardwalk rides in the background and a fireworks display to wrap up the show.”Bryce McDonald
Director of Market Research
Favorite Pastime – “On those rare occasions I’ve got a free moment, I’m wakeboarding”Cheryl Poole
Favorite TV Show – “I never missed an episode of Grizzly Adams when I was a kid.”Karen Setree
Favorite Activity – “I love hiking the Blue Ridge Mountains in the fall.”Rebecca Belt
Account Service/ Community Manager
Best Day – “A beach, a palm tree and a cold lime for my drink #lovinlife”Kim Poleski
Director of Human Resources
Favorite Movie – “I can watch ‘Seabiscuit’ anytime”
where we are
Local Service, Global Reach
From the vibrant streets of historic Mt. Vernon to the soaring snow capped mountains of Park City, Blakeslee has no shortage of inspirational surroundings to draw from. With offices in Park City, UT and Baltimore, MD, as well as satellite offices in Seattle, Chicago and New York City, we’re everywhere you need us to be.
Put Your Talent to the Test
At Blakeslee, there’s no I in team, but there can be a U if you’ve got what it takes. Whether you’re a keyboard-banging copy jockey, a cold-blooded graphic assassin or rogue rider of the new media landscape, if you’ve got what it takes, we’ll take a look at what you’ve got.• View our current job opening for Graphic/Multimedia Designer. (posted March 26, 2013)
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what we say
Latest Blog Posts Here12/04/2013Here at Baltimore’s Most Occasional Blog (BMOB), we know the devil likes to hide in the details. Great advertising needs a big idea...but it also needs to get the little things right. Most ads can do one or the other. But few do both. So this week, BMOB is going to look at the concepts of BIG ...11/22/2013Here at Baltimore’s Most Occasional Blog (BMOB), we know that good advertising stands out. Great advertising blends in. But the very best does both. Ad News—Hiding in Plain Site Over at the Wall Street Journal, tech guru and longtime favorite Farhad Manjoo is asking the advertising industry...11/15/2013Here at Baltimore’s Most Occasional Blog, we aren’t big on rules. Settle down cupcake, we aren't talking full blown anarchy. But in reality, how necessary are most of "the rules"? Sure, “the Golden Rule” is still golden. We believe to bend the rules, you must first know them. And as a...
Most RecentSocial ActivityYouTubeSummit Creek Outdoor Tour
Combining natural landscapes with graphic animation, we created an experiential piece that takes the viewer on a virtual tour of the lush green confines of Summit Creek, UT. The stunning mountains and breathtaking views say more than we ever could, so we decided to just shut up let the land speak for itself. As you can see, it has plenty to say. From: blakesleeadv Views: 6 0 ratings Time: 00:31 More in EducationThe Medium is the Message.
The creation of advertising is both an art and a science. But what often gets overlooked is the importance that the medium plays in shaping the actual message. Choosing a medium isn't just a just a decision made in a vacuum, it's an active part of how the message is perceived. From: blakesleeadv Views: 3 0 ratings Time: 01:36 More in Education
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Let's Do This
So here you are on the contact page. You’ve read some interesting stuff. You’ve started. And you’ve started thinking about some untapped opportunities that you want to pursue. So...let’s get the ball rolling!
Park City Office
1790 Bonanza Dr, Ste 275
Park City, UT 84060