Recognizing caramel has become the hot new flavor within the dental industry, we utilized a child “spokesman” to create a sort of “voice of the customer” message that announced the addition of the new flavor to the product line while at the same time emphasizing their clinical expertise.
what we do
Just Beyond Definition
We’ll let you call us an ‘advertising agency’ if you’ll let us stretch the term just a bit. Because that definition comes up a little short… and there’s so much more that we do. We create action, by creating ideas that intrigue and inspire. We initiate public relations… by initiating a relationship between you and your audience. We put you online… by putting your ideas into a format that captivates viewers and captures the imagination. In short, we do more… by doing all those things you wish your agency did. So really, you can call us whatever you want… but it all starts with you calling us. Blakeslee… just beyond definition.
You can’t see it, touch it, but it’s your most valuable asset. It’s your brand and it’s everything and nothing. It’s not necessarily what you do, but how you do it. It’s not what you say, but how you say it. It’s not about what you think, but what’s thought about you. Branding is all of the above…and still that’s just the beginning. A healthy brand is one that consumers will inherently trust, and that translates to loyalty in the form of word-of-mouth. It’s a surefire way to make sure that your customers are asking for you by name, and not just the closest option. Your brand is the most valuable thing you make…we’ll make sure it works for you.
Click here to learn more about our branding philosophy
Creating standout advertising is equal parts art and science. At Blakeslee, we’re masters at blending creative flair with business acumen to make sure your message gets noticed. We’ll give your ad the stopping power it needs to start something big. Your product or service speaks for itself…we’ll help make sure it gets heard.
Click here to learn more about our advertising philosophy.
Social media is a fickle field within the marketing mix. It offers an unmatched end run around the traditional brand barriers that exist between company and customer. Yet without a deft tone and a nuanced approach, social can create an impasse that could do irreparable damage to a brand. At Blakeslee, we’re well versed in social. We’ll help you talk the talk so you can take a walk on the social side…and put the full power of social media to work for you.
Click here to learn more about our social media philosophy
Generating mass-market reach-and-frequency—especially in today’s economic climate—can be challenging. In fact, many companies are sitting on the communication sideline. While unfortunate, the flip side is that there’s a vast communication vacuum just waiting to be filled. It’s a situation that’s perfectly suited for a well-executed Public Relations campaign. Often misunderstood, PR remains one of the most-powerful, cost-effective and underutilized tools at the marketer’s disposal.
Click here to learn more about our PR philosophy.
We know how frustrating it can be. Staying up-to-date in the digital space can make you feel like you’re chasing your tail. Just when you think you’re where you need to be, some disruptive innovation comes along, rewrites the rules and send you scampering off in a different direction. Fortunately we’re here to help you make heads or tails out of all things digital. From website design and digital brand strategy to content development, CRM, SEO and SEM (and everything in between), we’ll help you grab the digital tiger by the tail establish a robust digital presence.
Click here to learn more about our digital philosophy.
We like to think of market research as the brains behind the beauty. It’s the intellectual roadmap that underpins all of our thinking, giving us a launching point for the development of tactical and strategic planning. This includes the coordination of brand development, market research, competitive landscaping, product planning, naming and management as-well-as partnership development. Whether it’s the numerically driven world of quantitative analysis, or the nuanced landscape of qualitative analysis, we’ll make sure you’re got the information you need to make to make the right decisions…and make some noise in the marketplace.
Click here to learn more about our marketing philosophy
what we've done
Building a Case
While we like to think our work speaks for itself, there’s no harm in giving a voice to the strategic thinking and creative execution behind it. Here’s a brief sampling of some of our recent work. As always, if you have any additional questions, just ask!
If we were a rock band, this would be our greatest hits. If we were sporting league, this would our all star roster. If we were a restaurant, this would be our chef’s specials. As we’re an ad agency, this is our portfolio of past work.
Brands can’t just make good products, they must also make an emotional connection with the end user. In ‘What Do You Make?’ we remind our doctors that they aren’t just making teeth straight, they’re making a difference in people’s lives.
Implemental mass media outdoor campaign following a successful event that announced the newest world-class resort brand, Sentierre.
Unique and interesting creative approach to the benefits of higher education that infuses the element of humor. This approach stands out from the otherwise boiler plate positioning of other for-profit higher education campaigns.
who we are
Just Beyond Definition
We’ll let you call us an ‘advertising agency’ if you’ll let us stretch the term just a bit. Because we think that definition comes up a little short…and there’s so much more that goes into what we do. We create ads, by creating ideas that intrigue and inspire. We initiate public relations…by initiating lasting relationships between your company and your audience. We put you online…by putting your ideas and ideals into a format that puts you in front of your target audience. In short, we do more…by doing all those things you wish your agency did. So really, you can call us whatever you want…but it all starts with you calling us. Blakeslee…just beyond definition.
From the black-and-white days of television’s infancy to live streaming videos in the palm of your hand, Blakeslee has been around for more than seven decades. Formed in 1931 by business partners George Blakeslee and Horace Lane, they streamlined their name from Blakeslee Lane to Blakeslee in 1989. In the 70+ years since inception, we’ve helped clients in industries such as dental and health care, finance, resort and high-end real estate, fashion, retail and fast-food reach their goals. Whether creating a basic direct-response postcard, or developing a fully-integrated, multimedia campaign, the Blakeslee philosophy is based on the time-tested, venerable principle of creating an idea that makes something happen. The idea must be simple, stimulating and sticky. It must pique the curiosity, push the right buttons and pull in the customers by delivering relevant content. Blakeslee utilizes every media channel at its disposal and will—on occasion—create new channels when the status quo cannot meet our creative needs.
See Where Vision Can Take You
There are many ways to describe vision. Vision is being able to see beyond the field of view. Vision is the philosophy that unites expertise with experience. Vision is knowing when to turn a blind eye to conventional wisdom…and when not to. It’s the foresight that comes from experience, the insight that comes from wisdom, and the oversight that comes from leadership.
At Blakeslee, we believe vision is all of the above and more. Take an in-depth look at our creative and intellectual vision.
Wisdom is Insight
An informed client is an empowered client. The following articles are here for your benefit. (If you want to go deeper on any subject, please feel free to ask! We love talking shop.)
Meet the TeamPhil Sieradzan
Favorite quote – "Ever eat so much you feel sick? Isn't that the best?"JR
Favorites - Steam Crabs and extra inning Baseball.Linda DiJohn
Director of Public Relations
Philosophy - I always root for the underdog, a trait most likely inherited from a long line of die-hard Cubs fans
Heart of an Artist – “My favorite color is Pink Floyd”Dan Dawes
Director of Digital Media
Previous career – “I worked as the ‘Fool the Guesser’ guy for a summer.”Terry Campbell
Favorite Bad Guy – “They don’t come much badder than Christopher Walken”Stephanie Fischer
Guilty Pleasure – “Peanut butter and marshmallow fluff sandwich ”Jillian Ritter
Food You Could Eat Anytime – “It’s a toss up—sweet potato fries or grilled pizza”Adam Campbell
Secret Attire – “I still own a pair of Darth Vader Underoos”Danielle Baer
Graphic Designer/Social Media
Favorite Insect – Pyrops candelaria a.k.a. lanternflyLiz Holtz
Best Concert – “Bjork at Coney Island. Right on the beach, ferris wheel and boardwalk rides in the background and a fireworks display to wrap up the show.”Bryce McDonald
Director of Market Research
Favorite Pastime – “On those rare occasions I’ve got a free moment, I’m wakeboarding”Cheryl Poole
Favorite TV Show – “I never missed an episode of Grizzly Adams when I was a kid.”Karen Setree
Favorite Activity – “I love hiking the Blue Ridge Mountains in the fall.”Rebecca Belt
Account Service/ Community Manager
Best Day – “A beach, a palm tree and a cold lime for my drink #lovinlife”Kim Poleski
Director of Human Resources
Favorite Movie – “I can watch ‘Seabiscuit’ anytime”
where we are
Local Service, Global Reach
From the vibrant streets of historic Mt. Vernon to the soaring snow capped mountains of Park City, Blakeslee has no shortage of inspirational surroundings to draw from. With offices in Park City, UT and Baltimore, MD, as well as satellite offices in Seattle, Chicago and New York City, we’re everywhere you need us to be.
Put Your Talent to the Test
At Blakeslee, there’s no I in team, but there can be a U if you’ve got what it takes. Whether you’re a keyboard-banging copy jockey, a cold-blooded graphic assassin or rogue rider of the new media landscape, if you’ve got what it takes, we’ll take a look at what you’ve got.• No current job openings
Click here to send an email.
what we say
Latest Blog Posts Here10/12/2016After a Long Discovery Phase, Augmented Reality Enters the Real World Like many technologies that don’t fit neatly within the existing world view, Augmented Reality went through a number of false starts. The idea of augmenting one’s reality—introducing computer generated images and information...10/12/2016Product naming occupies an interesting space within the larger marketing mix. It can be driven by left or right brain thinking, it can be rooted in function or emotion, it can be anchored in relevance or irreverence. Form vs function, emotion vs description. For every descriptive “Dry Erase...10/10/2016Wells Fargo has been in the news recently for all the wrong reasons. The banking company—with a market capitalization, ahem, higher than Bank of America—agreed to pay a $185 million dollar fine for “signing up” customers for accounts they didn’t authorize. These same customers were then charged...
Let's Do This
So here you are on the contact page. You’ve read some interesting stuff. You’ve started. And you’ve started thinking about some untapped opportunities that you want to pursue. So...let’s get the ball rolling!
Park City Office
1790 Bonanza Dr, Ste 275
Park City, UT 84060