Did you know there’s a simple secret to making your Facebook Business Account perform? Not only that, but it’s available to every business. We’re going to tell you exactly how it works. So let’s start with where you are right now. You’re probably put hours of...
At its most basic, advertising is the trading of INFORMATION for some specific ACTION. As we'll see, this can be a problem, but also a solution. EXAMPLE: Here’s some INFORMATION about our product, will you take the ACTION of purchasing this product? Accurate but uninspiring. What would happen...
Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few outstanding spots that do a good job of killing our categorical impulses. The categorical imperative is...
Technology is the prime-mover in today’s economy. And it’s not just traditional tech companies like Apple, Google and Facebook. Technology and technological innovation are driving major sectors such as energy, healthcare and financial. While the growth is welcome, it brings with it chaos, disruption and competition....
A Different Kind of Approach for a Different Kind of Audience Marketing that targets millennials can be a tricky proposition. There are plenty of stereotypes and an abundance of unflattering anecdotal evidence floating around to pull your message astray. But most of these tend to fall...
Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known as the primaries, both the Republican and Democratic establishments are undergoing a period os soul searching. Too bad their consumers aren't. Oxymoronically called...