When Metrics Leads to Madness Before we get into the thick of it, let’s breakdown what exactly metrics are. Metrics are those nifty numbers that help companies get a better idea of what’s working and what’s not. If utilized correctly, metrics can be incredibly useful in...
Did you know there’s a simple secret to making your Facebook Business Account perform? Not only that, but it’s available to every business. We’re going to tell you exactly how it works. So let’s start with where you are right now. You’re probably put hours of...
At its most basic, advertising is the trading of INFORMATION for some specific ACTION. As we'll see, this can be a problem, but also a solution. EXAMPLE: Here’s some INFORMATION about our product, will you take the ACTION of purchasing this product? Accurate but uninspiring. What would happen...
(Re)Building Trust Through Blogging. Trust. A simple five letter word that you learned in elementary school is now a major driving force in the success or struggles of companies. In today’s era of social media and #fakenews, trust in social media content has reached an all-time...
From Startup to Star of the Show. With an origin story dating back to 2015, LightForce Orthodontics had a lot invested in their formal product launch at the AAO in May of 2019. The launch would represent the payoff of four years of work, tens of...
Here are eight tips to make sure your copy is hitting home and making an impact. The biggest copy mistake companies make is introspection. They want to talk about themselves! Companies should focus on what the customer needs to hear, not what they want to...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
The most effective business writing is rooted in clarity. It stands out by blending in to the background, allowing the reader to focus on the ideas being conveyed instead of the grammar, wording and syntax. It’s effortless to consume and easy to understand. With one...
Let’s talk a little categorical imperative and how this vestige of human evolution is the bane of timid product managers everywhere. We’ll then take a quick peek at a few outstanding spots that do a good job of killing our categorical impulses. The categorical imperative is...
Recently our “See the Fit” campaign was honored with two silvers and one gold in the American Advertising Awards. The integrated campaign uses augmented reality to allow users to virtually ‘place’ the new scanner anywhere in real time. The iTero® Element™ Scanner is owned by...