Technology is the prime-mover in today’s economy. And it’s not just traditional tech companies like Apple, Google and Facebook. Technology and technological innovation are driving major sectors such as energy, healthcare and financial. While the growth is welcome, it brings with it chaos, disruption and competition....

Recently our “See the Fit” campaign was honored with two silvers and one gold in the American Advertising Awards. The integrated campaign uses augmented reality to allow users to virtually ‘place’ the new scanner anywhere in real time. The iTero® Element™ Scanner is owned by...

A Different Kind of Approach for a Different Kind of Audience Marketing that targets millennials can be a tricky proposition. There are plenty of stereotypes and an abundance of unflattering anecdotal evidence floating around to pull your message astray. But most of these tend to fall...

Two of the better known brands in America are suffering from an identity crisis. In the run-up to the quadrennial sales pageants known as the primaries, both the Republican and Democratic establishments are undergoing a period os soul searching. Too bad their consumers aren't. Oxymoronically called...